Universal Design, Green & Smart technologies are changing what it means to live smart
We believe that the best way to promote the awareness, benefits and value of smart living products and services is to have them presented within the context of a demonstration home or idea house – where they can be viewed with other products as part of a lifestyle that is flexible and beautiful. This is especially true for technology, which can come off as impersonal, cold and intrusive when simply presented as a stand-alone product.
The next level of demonstration homes – online, socially networked
Demonstration homes are proven to be effective for marketing new ideas and specialty products that require education and environment to sell. For example, there is the successful AASHA Idea House promoting technology to facilitate aging in place. For Universal Design there is the CRDA Universal Design Demo Home and the Green Mountain Ranch featured on AIPatHome.com. These offline structures are limited in audience reach and product placement opportunities because they are staged once – and if open for tours only for a short period of time.
In-depth product presentations, virtual home tours
SmartLivingIdeaHouse.com website and its web-based TV-style programming will be the ‘go to’ international destination to learn about living options that involve universal design, green and smart technologies in a variety of settings that are multi-generational and visitable.
Using professional audiovisual content with supporting text SmartLivingIdeaHouse.com will promote smart living and aging-in-place related products and services. The goal is to provide an entertaining and educational experience for those who take our virtual tours and watch our web-based TV vignettes. Since it’s online it will be:
- Open 24/7 for unlimited visitor access
- Reach an international audience
- Capable of featuring multiple products and services
- A dynamic platform for new product introductions and demonstrations
Because it’s online SmartLivingIdeaHouse.com will be continuously staged – accommodating a wide-range of international smart living related sponsors and exhibitors who can also benefit from this education-based marketing approach.