Beth Snyder Bulik takes a look at the tech spending habits of various demographic groups for an article in Digital.
In fact, spending on technology is one area where boomers are ahead of their younger counterparts. The 46- to 64-year-old group now spends more money on technology than any other demographic, according to Forrester Research’s annual benchmark tech study. That includes monthly telecom fees, gadget and device spending, and overall online purchases. They averaged around $650 spent in online shopping vs. Gen X ($581) and Gen Y ($429) over a three-month period.
But could they be ahead simply because they have more money? Which traditionally this age group (regardless of the boomer designation) usually has?